News Flash

Hugo Boss unveils Ski Capsule for athletes and style enthusiasts

14 Nov '24

2 min read

Hugo Boss unveils Ski Capsule for athletes and style enthusiasts

Pic: Hugo Boss

Insights

BOSS debuts its Ski capsule, merging style with performance for athletes and enthusiasts alike.
Offering water-repellent skiwear and cosy après-ski pieces, the collection includes jackets, jumpsuits, hoodies, and accessories in black, white, and camel.
Launching as BOSS returns as Presenting Partner of the 2025 Hahnenkamm Races, it champions the spirit of "Be Your Own BOSS."

As the ski season begins, BOSS is ready to make a bold statement on the slopes. Further cementing its connection with the world of snow sports and offering a 24/7 lifestyle wardrobe that exemplifies the pinnacle of modern sophistication, the brand is launching a dedicated BOSS Ski capsule. Style and sporting savoir-faire combine in this collection, which is designed for athletes and enthusiasts alike. It comprises high-performance pieces and luxurious ready-to-wear, shoes, and accessories – a full alpine wardrobe that will take wearers from the snowy inclines to their après-ski plans.

In the skiwear offering, technical fabrics and functional details provide comfort and protection from the elements. Ski jackets and matching pants for men and women, along with women’s jumpsuits, are crafted from water-repellent materials and boast an array of performance-geared features – from snow guards and sealed seams to adjustable cuffs and insulating fleece-bonded linings.

The capsule’s après-ski component promises to keep every BOSS cozy with soft, relaxed layering pieces and coordinating accessories. It includes hoodies, knitwear, socks, a beanie, and a scarf, and padded boots. Rounding off the selection, a pillowy puffer jacket and sleek, heat-trapping gender-neutral base layers provide extra warmth in the coldest climates.

All BOSS Ski pieces are presented in the brand’s signature color palette of black, white, and camel, and a number of styles feature a snowflake patch that has been specially designed for the capsule.

Further strengthening its ties with the skiing world, BOSS will return as Presenting Partner of the Hahnenkamm Races, taking place from January 24-26, 2025, in Kitzbühel, Austria.

As the brand of choice for fashion lovers and sports fans alike, BOSS will have a bold presence at various touchpoints throughout the event, tapping into the thrills, energy, and competitive spirit of sports while spotlighting the uplifting mantra of “Be Your Own BOSS.”