India's Shoppers Stop & G.O.A.T Brand Labs sign exclusive partnership

The collaboration will also enable the two entities to draw upon each other's strengths to serve India's growing and evolved customer base, thw two companies said in a joint press release.

Shoppers Stop houses over 500 brands that cater to the aspirations of the customer. Its wide national footprint and omni-channel shopping experiences allow customers to gain access to a multitude of brands from anywhere.

G.O.A.T. Brand Labs, on the other hand, focuses on creating a platform for creativity for young D2C brands, offering them a strategic business outlook, data insights, and expertise in brand building, digital marketing, and product development. As part of this collaboration, lifestyle women's brands such as The Label Life and Abhisthi, will now be available at Shopper Stop stores and website, followed by TrueBrowns and more.

“This strategic partnership with G.O.A.T Brand Labs is in line with our brand purpose of fulfilling the lifestyle choices of our customers. G.O.A.T has a unique set of D2C brands that will appeal to a younger audience and help us, onboard new customers. This is a win-win for both the brands, and I look forward to this collaboration and how the synergies will positively work out,” Venu Nair, customer care associate, MD & CEO at Shoppers Stop, said.

“Even though G.O.A.T Brand Labs acquires digitally native brands, our strategy has always been to adopt an omnichannel approach. And to do that, we have partnered with the best in the country, Shoppers Stop. Together, we have used customer insights and demand planning to decide the first cohort of stores to launch our brands in,” Rishi Vasudev, CEO & co-founder of G.O.A.T, said.

Fibre2Fashion News Desk (GK)