Mumbai-based e-commerce lifestyle brand The Label Life has raised $3.1 million from Kalpavriksh, the Centrum group’s maiden private equity (PE) fund under Centrum Alternatives LLP. The brand plans to aggressively expand the label, double the stock keeping units, explore an omni-channel strategy and focus on collaborations and partnerships with the funding.
Backed by Kalaari capital, The Label Life offers fashion, accessories and home décor styled by Bollywood celebrities Sussanne Khan, Malaika Arora and Bipasha Basu, typically catering to urban women aged 23 to 45.Mumbai-based e-commerce lifestyle brand The Label Life has raised $3.1 million from Kalpavriksh, the Centrum group's maiden private equity (PE) fund under Centrum Alternatives LLP. The brand plans to aggressively expand the label, double the stock keeping units, explore an omni-channel strategy and focus on collaborations and partnerships with the funding.#
“Kalpavriksh’s team has a deep understanding of supply chain, operations and customer engagement, so we have a lot to benefit from this partnership,” a report in a financial daily quoted The Label Life founder-CEO Preeta Sukhtankar as saying.
The Label Life, the second investment by Kalpavriksh this year, has collaborations with designers like Falguni Shane Peacock and Payal Singhal as well. (DS)
Fibre2Fashion News Desk – India
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