FEF, an initiative by the FEF India Fashion Awards, aims to nurture a collaborative ecosystem within the fashion industry. After Akshay Kumar, Indian business magnate Ravi Jaipuria and prominent business leader, Gaurav Dalmia joined FEF, Johar is set to enhance support for emerging fashion entrepreneurs, leveraging his extensive experience, expertise, and network to guide startups and budding entrepreneurs toward achieving their goals, the company said in a press release.

Johar shares a vision of transforming the fashion industry by addressing the challenges faced by millions of professionals in the sector. He identified a critical gap in the support system for fashion entrepreneurs and saw FEF as the solution. FEF is designed to provide comprehensive support, from focused mentorship to financial resources, addressing the industry's lack of infrastructure and opportunities for growth. Using Johar's creative influence, FEF aims to create a vibrant network where fashion businesses can flourish, innovate, and compete on a larger level.

“Fashion is an integral part of our culture and identity. It is an ever-evolving industry, and I am excited to embark on this journey with FEF. The growing popularity of homegrown ventures showcases the incredible talent within India and highlights a shift towards embracing our unique style. My objective is to bring glamour and trends to the forefront, supporting these brands as they captivate audiences globally. Through this initiative, we will help fashion entrepreneurs set new trends and achieve unprecedented success,” Johar said.

“Having Karan Johar join FEF is a tremendous boost for us. Our mission is to create a vibrant ecosystem where fashion dreams can flourish into successful enterprises. With Johar joining us, we are poised to accelerate this mission and reach new heights. Johar’s passion for innovation aligns perfectly with our goals and his experience and extensive networks will be invaluable in reaching out to fashion brands and entrepreneurs. With his support, we are confident that FEF will become the go-to platform for fashion entrepreneurs in India, providing them with the investment, resources, and mentorship they need to succeed,” said Vagish Pathak, chairman, and Sanjay Nigam, founder of Fashion Entrepreneur Fund, while welcoming Karan Johar.

Fibre2Fashion News Desk (RR)