“Auburn laces will be manufactured in ISA TanTec’s facilities using the same proprietary processes, hides, chemicals and equipment to ensure the authenticity and uniqueness of Auburn’s leather laces continues for our customers,” a press release said.
Established in 1863, Auburn is the global leader in leather laces. Lisa Howlett, Auburn’s longstanding owner, will join the ISA team as the Auburn Brand Ambassador and will assist in taking the company to the next level by integrating Auburn into the ISA TanTec Group.
“The integration will create more value through an optimised supply chain as well as using a common sales and marketing structure on a global basis to better serve our clients,” the release said.
ISA TanTec, the eco-friendly leather manufacturer, known for its LITE (Low Impact To the Environment) trademark is majority owned by its founder, management, and Navis Capital partners, one of the largest private equity firms in Asia. (RKS)
Fibre2Fashion News Desk – India