Isko, a global leader in denim production and textile innovation, has announced the winners of the Denim Design and Marketing award for the fourth edition of ISKO I-SKOOL, the out-of-the-box educational project involving some of the most important schools on an international level, along with Creative Room, its Italian style and design think-thank.
The contest involved more than 60,000 students from all over the world. For the first time in ISKO I-SKOOL history, the contest invited independent students to compete, by sending their application through the official website of the competition. Every winner was awarded with internships with the brands that support the initiative.Isko, a global leader in denim production and textile innovation, has announced the winners of the Denim Design and Marketing award for the fourth edition of ISKO I-SKOOL, the out-of-the-box educational project involving some of the most important schools on an international level, along with Creative Room, its Italian style and design think-thank.#
The winner of the Marketing award was the team led by Sara Giordano (Polimoda), awarded by Diana Profir (Itema).
The winner of the Best Seller award was Massimiliano Mucciarelli (Università Iuav di Venezia), awarded by Adriano Goldschmied. The winner of the Responsible Innovation award was Morine Uramoto (BUNKA Fashion College), awarded by Tricia Carey (Lenzing). Winner of the Best Show Piece award was Sara Armellin (Polimoda), awarded by Silvia Lo Giudice and Massimo Pasqualon (Peter Non).
Winner of the Reca award was Mianchen Wang (The New School – Parsons), awarded by Paolo Diacci (Reca Group). The winner of the Swarovski award was Giulia Masciangelo (NABA), awarded by Claudio Marcolli (Swarovski).
Students were asked to create denim outfits for the season of their choice, following a daring theme, GENDERFUL, a celebration of the new and inclusive ways to conceive the many models of self-expression that transcend traditional gender categories to promote new and evolving forms of identity. The students’ creations were evaluated by the Denim Design award jury, whose president was fashion pioneer and denim innovator Adriano Goldschmied, to choose the best creations.
For the Marketing award, students were asked to design a strategic marketing plan and its tactical actions in order to explain and give value to one of the foremost themes in global fashion agenda today, the connection between fashion and sustainability, aesthetics and best practices. The ISKO I-SKOOL Marketing award jury members were renowned international fashion and marketing and communication experts. (GK)
Fibre2Fashion News Desk – India
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