Italian fashion brand UCB debuts new, highly sustainable store concept

Brand: United Colors of Benetton

 

Brand: United Colors of Benetton Company: Benetton Group Location: Florence, Italy Area: 160 sq mt Product profile: The store offers wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. #

Company: Benetton Group

 

Brand: United Colors of Benetton Company: Benetton Group Location: Florence, Italy Area: 160 sq mt Product profile: The store offers wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. #

Location: Florence, Italy

 

Brand: United Colors of Benetton Company: Benetton Group Location: Florence, Italy Area: 160 sq mt Product profile: The store offers wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. #

Area: 160 sq mt

 

Brand: United Colors of Benetton Company: Benetton Group Location: Florence, Italy Area: 160 sq mt Product profile: The store offers wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. #

Product profile: The store offers wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials.

 

Brand: United Colors of Benetton Company: Benetton Group Location: Florence, Italy Area: 160 sq mt Product profile: The store offers wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. #

Store design | Interiors & VM | Fixtures: The store interiors are made with new materials created from textile industry scrap: the perimeter platforms and bases of the display stands are made with a compound created from used buttons (difficult to dispose of) mixed in hydro-resin; recycled wool (in its raw wick state) is reused in the design of the perimeter lining and as decoration for the curtains of the dressing rooms; shelves, display bases and mannequins are made in "rossino”, a material created from upcycled, mixed textile fibres.

 

Brand: United Colors of Benetton Company: Benetton Group Location: Florence, Italy Area: 160 sq mt Product profile: The store offers wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. #

About the company: United Colors of Benetton is a clothing brand renowned worldwide for its colours, knitwear expertise and social commitment. A blend of Italian style and global research, UCB collections present on trend, quality outfits, in the respect of the environment and with the goal of creating a brighter future for all humans.