Italian luxury fashion house Dolce & Gabbana ditches fur

With a view to preserving the work and professionalism of the master furriers, guardians of specific knowledge and skills with an indispensable added value, Dolce & Gabbana will continue to collaborate with these artisans in the creation of eco-fur garments and accessories, a sustainable faux fur alternative that uses recycled and recyclable materials, the company said on its social media accounts.

“Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our collections and develop environmentally friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading,” said Fedele Usai, group communication and marketing officer at Dolce & Gabbana.

“We celebrate Dolce & Gabbana for ending its association with fur cruelty and transitioning to more humane and innovative materials. The world is changing and brands like Dolce & Gabbana are rightly adapting to an evolving consumer, one that wants companies to take a stand against animal cruelty and innovate for a more sustainable future,” said Joh Vinding, chairman of the Fur Free Alliance.

Dolce & Gabbana has joined a growing list of brands who have committed to banning animal fur from their collections including Italian brands Armani, Gucci, Prada, Moncler and global leader in online luxury fashion Yoox Net-a-Porter. Italy also banned fur production in 2021.

Fibre2Fashion News Desk (KD)