Italy's Polimoda & Monogrid launch Fashion for Metaverse course

The course will focus on the creative and strategic process in the production of virtual fashion clothing and accessories, addressing subjects such as Fashion Design in the Metaverse, Digital Culture and Iconography, Design Development, Art Direction, Fashion Future and Marketing in the Metaverse. Starting from avatar clothing design, students will explore the subculture of fashion that combines digital design and modelling of real garments, as well as the uploading of design (physical and digital) within the blockchain, the two entities said in a media release.

“From the catwalks directly to the metaverse, Fashion for Metaverse is a new and entirely digital experience aiming to connect the real world with virtual interactions and offering the opportunity for individuals to express themselves through customisable digital 3D avatars,” said director of Polimoda Massimiliano Giornetti. “In response to the increasing demand of professional profiles with multifaceted knowledge of the fashion industry, this course will amplify the creative potential of tomorrow's designers, capable of integrating the craftsmanship of traditional fashion with hyper-augmented realities. Versatile, conceptual creativity connecting the heritage of fashion with the metaverse.”

Monogrid is dedicated to the implementation of fashion and luxury solutions in the field of augmented reality, 3D modelling and architecture for digital events and installations. The Florentine agency also carries out digital projects on the potential offered by virtual fashion, such as 3D masks for the metaverse and virtual clothing lines that can be purchased and worn with digital avatars.

“Since Monogrid is a reality focused on creativity and content creation for the fashion and luxury world, it is almost a requirement for us to collaborate with Polimoda, an institution that trains new talents every day,” said Francesco Bernabei, CEO of Monogrid. “This course will allow us to connect with students while also building a new vision in the construction of the metaverse together. It, therefore, will become important to train hybrid professionals who are not only capable of conceiving a physical reality but also have great digital sensitivity and 360° communication know-how."

The first edition of Fashion for Metaverse will start in June 2022.

Fibre2Fashion News Desk (KD)