Lee, the iconic denim brand with over 128 years of rich heritage and with immense wealth of research and learnings, has formed an association with National Institute of Fashion Technology (NIFT), Bangalore, one of the best design schools in the country, to conduct a one of its kind Talent Incubation Programme – ‘A Degree for Denim’ at the NIFT Campus.
As a part of this talent incubation programme, Lee reached out to the final semester students from the fashion institution to impart the philosophy and concept behind the brand’s latest range of denims – Body Optix and the concept of vision science which was used to create these latest range of denims. Designers from Lee, together with their global vision scientists, have studied how the human eye perceives key features, and leveraged precision patterning, contouring and shading techniques to create a 360-degree enhancing optical illusion.Lee, the iconic denim brand with over 128 years of rich heritage and with immense wealth of research and learnings, has formed an association with National Institute of Fashion Technology (NIFT), Bangalore, one of the best design schools in the country, to conduct a one of its kind Talent Incubation Programme – 'A Degree for Denim' at the NIFT Campus.#
Thirty-four students of the final year batch were mentored by Lee on the concept of Vision Science and they were given a brief design outfits using the principles of vision science and they need to also use some amount of denim in their outfits. The designs were displayed through a scintillating fashion show at the NIFT campus.
The winning design by Rupika Goyal was based on the concept of vision science that made use of polka dots. The design was chosen by the jury comprising Puneet Khosla, managing director, Lee India, Prof V Sivalingam, director, NIFT Bengaluru and Prof C A Rayan, project co-ordinator Lee Denim Degree Finale 2017.
Goyal, the winner, received a certificate and a gift hamper.
Khosla said, “Innovation is in our DNA, we have put in years of research and modernisation into developing the latest best pair of denim wear. The consumer is at the centre of what we do and every innovation is developed through investments in continuous consumer research and insights. Working with fresh young talent is always exciting for us, as it helps us re-inventing and innovating our brand. We have specially worked with the final semester students, as they have already been through the rigours of design school curriculum and will be able to bring our philosophy to life in their own ways.”
The iconic denim brand, reached out to the talented final semester students from the fashion institution to impart the philosophy behind its latest women denimwear range and the concept of Vision Science. Lee has also mentored these students and educated them about design aesthetics to strengthen the culture of innovation in designs. The students showcased their designs through an impressive fashion show at NIFT.
Talking about the association, Sivalingam said “Youngsters in our country are hardworking and dedicated towards their work. They just need accurate motivation so that their talent can be channelised and they are all set to amaze the fashion world. This talent incubation programme has given the young designers a dream opportunity not only to showcase their talent in the competitive textile industry, also to be individually trained by an international brand like Lee.” (SV)
Fibre2Fashion News Desk – India
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