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Levi Strauss & Co unveils largest Asian store in New Delhi

26 Jun '24

2 min read

Levi Strauss & Co unveils largest Asian store in New Delhi

Pic: Levi Strauss & Co.

Insights

Levi Strauss & Co has opened its largest Asian store in New Delhi, spanning 9,150 square feet.
It's the brand's largest mall store globally and features a contemporary design, extensive apparel range, and personalised services like a Levi's Tailor Shop.
This flagship store will be a key destination for denim enthusiasts, highlighting the company's expand in India.

This month, Levi Strauss & Co took another step in its strategy to grow and diversify internationally, with the Levi’s brand opening the doors to its new store in New Delhi, India. Located within the Pacific Mall in Tagore Garden and spanning an impressive 9,150 square feet, the newest store in the fleet is both the largest Levi’s store in Asia to date as well as the brand’s largest mall store globally. It is the fifth largest Levi’s store in the world.

Strategically placed within the premier shopping destination — which attracts approximately one million visitors each month — the New Delhi store is poised to become a standout destination for denim enthusiasts and fashion-forward shoppers.

Following the Levi’s Icon store concept, every aspect of the store exudes a contemporary allure synonymous with Levi’s iconic style, featuring a spacious layout, diverse product offerings and enhanced services.

Consumers are greeted by a three-dimensional façade with a broken ombre effect at the entrance that opens up to eye-catching indigo ceilings, indigo ombre pillars and bespoke elements, like LED displays with visual animations. The store includes a comprehensive assortment of men’s and women’s apparel, featuring everything from iconic Levi’s fits like the classic 501 jean to trend-focused offerings. These include a new range of women’s fits complemented by an array of tops to complete our denim lifestyle offering, as well as a men’s advanced stretch denim collection for all-day comfort alongside an expanded range of loose jeans and versatile tops. There is also a Levi’s Tailor Shop on site, providing enhanced personalization services like custom embroidery and distressing so that fans can create unique, personalized products tailored to their preferences.

The Pacific Mall store demonstrates LS&Co.’s commitment to the Indian market, adding to its fleet of owned-and-operated stores across the country and reaffirming the company’s commitment to providing best-in-class experiences to fans.

“As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores,” said Hiren Gor, LS&Co.’s general manager of South Asia. “With the expanded floor space, fashion seekers and style curators alike visiting our Pacific Mall store can also expect to find a wide assortment of products to achieve their desired top-to-bottom denim lifestyle looks.”