Marks & Spencer (M&S) has announced that Jaeger will open in further 20 stores across the UK, following the iconic heritage brands ongoing success in store and on M&S.com as part of the M&S family.

Following a successful trial last year, where selected M&S stores welcomed a dedicated space for Jaeger, M&S is continuing to roll this out to offer even more customers the opportunity to discover the stylish quality of Jaeger products in store.

This autumn, customers will be able to shop Jaeger in 9 more M&S stores across the UK, including new stores in Thurrock, Essex and Trafford, Manchester which are set to open in November. Jaeger is also set to enter a further 11 stores in early 2024 which will bring the total store footprint to 46.

The latest store expansion will return the brand to locations where it formerly had a strong presence including Guildford and Exeter and open in new areas including Lisburn in Northern Ireland. The M&S stores will offer both women and men collectable pieces that embody effortless elegance, with dedicated Jaeger style experts on hand to assist customers, the company said in a press release.

The store expansion comes just in time for the launch of Jaeger’s A/W ’23 season collection which is grounded in a calm and collected palette, yet pops with colour and print statements in considered and versatile pieces. With the brand's legacy in autumn winter, the ‘23 collection strengthens the Jaeger handwriting and reflects Jaeger’s design values and aspirations as it continues to evolve as part of the M&S family.

“This year we’ve worked hard to reposition Jaeger as a stylish and elevated independent brand that is proud of its heritage but set up for future success. Our expansion into a further 20 M&S stores across the UK, is the latest exciting step on the journey for Jaeger as part of the M&S family, demonstrating the continued confidence in the brand. We know our customers love to experience the timeless quality and immaculate cut of Jaeger products in store – whether it’s the premium feel of our cashmere jumpers or considered details in our dresses. So, we’re delighted to be able to offer Jaeger in more stores this season, allowing both customers who have cherished the brand for years or perhaps more recently discovered the new collection,” Suzi Avens, head of Jaeger, said.