Mango meets US expansion goals for 2024, plans more openings for 2025

“This achievement represents a moment of pride for the entire Mango team and reaffirms our deep commitment to the US market, a fundamental pillar in our global strategy,” said Mango’s director of expansion and franchising, Daniel López. “Reaching 40 owned stores is a testament to the hard work and dedication of our employees, as well as the positive reception of our differential value proposition by our customers in the US, a key market for us that is experiencing double digit growth.”

In 2025, Mango plans to open more than 20 stores, specifically in the Sun Belt and the northeast regions of the country. The most notable openings include the arrival in Washington, Illinois and Nevada with stores in Bellevue Square, the shopping centre par excellence of the Pacific Northwest, Michigan Ave, one of the main commercial avenues in Chicago, and Fashion Show Las Vegas shopping centre. Mango also plans to open stores for the first time in Connecticut, Arizona, Ohio, Oregon and Louisiana. In addition, the company will increase its presence in California, with focus on the San Francisco area, and in Texas with a store in Houston Galleria, the company said in a press release.

All of these store openings will incorporate the Mediterranean-inspired new med store concept, which reflects the spirit and freshness of the brand. Sustainability and architectural integration is the key in this new design, which conceives the Mango store as a Mediterranean style house where warm tones and neutral colours predominate, combined with traditional, artisanal and natural materials.

Between 2024 and 2025, Mango will invest more than $70 million in the US, in new stores only and will additionally increase job creation. Over the last few years, Mango has created more than 600 new jobs in the country, from 30 employees in 2020 to more than 640 today. By 2025, the company expects to double headcount and exceed 1,200 employees.

As part of its expansion plan in the US, Mango has recently launched its second off-site logistics centre in the country, outside of Angeles. With a surface area of 12,000m² and a volume of 20,000 daily operations, the centre employs a hundred people and is expected to supply states on the west coast and in the centre of the country.

These facilities are in addition to the offshore logistics centre that Mango opened in 2022 in Pennsylvania and which serves the company's online business in most of the country. The east coast centre has a surface area of 30,000m², reaches 50,000 daily operations and employs 300 people.

Mango’s expansion in the United States is part of the company's 4E 2024-2026 strategic plan, which aims to showcase Mango’s differential value proposition, with a strong emphasis on expansion and improved sales in stores and online. The US is currently one of Mango’s five main markets and the main online market. By 2026, the company expects the country to become one of the group's three main markets in terms of turnover.

Mango has been present in the US since 2006. The company’s expansion plan launched in 2022 with the opening of its flagship store located at 711 Fifth Avenue in New York, one of the most exclusive shopping streets in the world, the release added.

During the first phase of the expansion plan, Mango expanded its presence in New York, both in Manhattan and in the surrounding areas. Following New York, the company focused on increasing its presence in the state of Florida, with the opening of 2 stores in Miami and 1 in Orlando.

The company also sealed an agreement with Parsons School of Design in New York, one of the world's leading fashion schools, to support the new generation of global leaders in the field of design and retail through training scholarships.

Fibre2Fashion News Desk (RR)