Mango opens first store in Texas; continues expansion in US

The new store has a selling space of over 350 m2 and will exclusively stock its woman line. It also features the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with different rooms with a predominance of warm tones and neutral colours, combined with traditional, artisanal, sustainable, and natural materials, such as ceramic, tuff, wood, marble, esparto grass and leather.

“After the excellent reception of Mango in New York and Miami, we are very excited to bring the brand experience physically for the first time in Texas, where we have an ambitious development plan for the coming months in Houston, Dallas, San Antonio and McAllen” says Mango’s director of expansion and franchises, Daniel López.

“MetroNational is immensely pleased to welcome Mango from Barcelona to Memorial City. Mango is one of the leading fashion brands in Europe and its focus on innovation in its supply chain ecosystem, store design and sustainability practices are unparalleled. Its simply modern, clean and sophisticated designs fit precisely with what the modern and determined Houstonian woman wants to convey in today’s world,” said Danna Diamond, VP of retail leasing for MetroNational.

The new store is part of Mango’s expansion plan in the United States, one of the company’s key markets in the coming years. The company plans to open around 15 new stores in 2023, particularly in the American west and south. In the coming months, Mango will continue to increase its presence in Texas by opening six additional stores in shopping malls such as The Shops at La Cantera (San Antonio), North Star Mall (San Antonio), Galleria Dallas (Dallas), La Plaza Mall (McAllen), Stonebriar Centre (Frisco) and Baybrook Mall (Houston).

The group will also arrive this week in Georgia for the first time, with a store in the state’s second largest shopping centre, the Perimeter Mall in Atlanta. Mango’s arrival in the state of California is also significant, where the group plans to open new stores in the Glendale Galleria (Glendale) and Fashion Valley (San Diego) shopping malls, in addition to four stores in the city of Los Angeles: Brea Mall, Victoria Gardens, Los Cerritos and Beverly Centre, located in Beverly Hills, the exclusive neighbourhood of Hollywood stars.

Mango began its expansion plan in the United States last year with the aim of opening approximately 30 new stores in three years to reach a total of 40 stores by 2024, combining its presence in major shopping malls with standalone stores.

The starting point for the expansion plan was the opening of the Mango flagship store located at 711 Fifth Avenue in New York, one of the world’s most exclusive shopping streets. The store, with a selling space of 2,100 m2 and which stocks products from its Woman, Man and Kids lines, is located in the Grande Dame building on this emblematic New York Avenue, in a historic late-1920s building that previously housed major companies such as NBC, Columbia Pictures and Coca-Cola.

During the first phase of its expansion plan in the United States, Mango extended its presence in New York City (both in Manhattan and the surrounding area). After the store opening on Fifth Avenue, late last year the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando, the company said in a press release.

Specifically, Mango opened new stores in Lincoln Road (Miami), one of the country’s busiest shopping streets, in Aventura Mall, the main shopping mall in Miami, and one of the ten largest in the United States, and in Florida Mall, located close to Orlando International Airport and the Walt Disney World Resort theme park. These four store openings in 2022 increased the company’s selling space in the United States by 2,500 m2.

In 2023 the company will open around 15 new stores, particularly in the American west and south, launching for the first time in the states of Georgia, Texas and California.

Mango has been present in the United States since 2006. The company strengthened its commitment to the American market in late 2017 with the refurbishment of the SoHo store and an agreement with Macy’s in 2019 to accelerate the firm’s online growth in the country.

In 2021, Mango opened four stores in the country in New Jersey, New York and Miami, and in April 2022 launched its line of essential homeware products (Mango Home) via its website. In May, the company initiated its expansion plan in the United States with the opening of its flagship store on New York's Fifth Avenue and three store openings in Florida.

Mango closed 2022 with 10 stores in the United States, where it also operates via its website and the websites of Nordstrom and Macy’s.

Fibre2Fashion News Desk (RR)