MetaJuice extends Auroboros & Grimes' Decentraland experience to IMVU

During the show, Auroboros and MetaJuice dropped POAPs that serve as a digital record held by collectors as digital proof that they attended, or participated in, a physical or virtual event. This POAP unlocks access to a unique IMVU wearable inspired by the Grimes performance. Owners of the wearable can wear it on their avatar directly in IMVU, transcending metaverse worlds, the companies said in a joint media release.

“MetaJuice is creating a path toward interoperability between metaverse spaces, and it’s a peek into what’s to come. We’re excited to give users the opportunity for fluidity so they can seamlessly explore other worlds,” said Nancy Beaton, senior vice president of strategy and blockchain at MetaJuice and Together Labs. “When we created MetaJuice, we envisioned boundless opportunities for users to earn, socialise, play and collect what they love, and it’s exciting to see this vision begin to come to life through this partnership.”

IMVU is no stranger to digital fashion showcases. Last year, IMVU launched its own digital fashion and NFT showcase event to debut the creative styles, collections, and designs of top fashion designers, including Collina Strada, Mowalola, Gypsy Sport, Freak City, Mimi Wade, My Mum Made It, and BruceGlen, all in collaboration with Creators from the IMVU community.

“Fashion is incredibly important and is a primary way users express themselves in the metaverse,” said Maura Welch, VP marketing for IMVU/Together Labs. “We're thrilled to work with Grimes and Auroboros to deliver engaging, rewarding interoperable brand experiences that authentically integrate into our community.”

Fibre2Fashion News Desk (KD)