Moncler to unveil The City of Genius at Shanghai Fashion Week

Blending creativity and innovation with its unique local culture, Shanghai has inspired the next chapter of Moncler Genius, and will host the event that raises the question: how do you live genius?

Following the belief that are all born genius, and uncreative behaviour is learned as people grow up in life, Moncler Genius strives to always bring new ideas into existence, unleashing imagination and putting creativity at the very centre of everything. The City of Genius will be a place for creative communities to observe, engage and experience what is possible beyond conventions, where luxury, art, design and entertainment collide together, the company said in a press release.

In Shanghai, The City of Genius will rise over an unprecedented 30,000 square-metre space where different neighbourhoods that epitomise strong creative concepts will showcase new collections and experiences co-created by a new lineup of global creative visionaries.

The new lineup of Moncler Genius co-creators includes: Edward Enninful (OBE), FRGMT by Hiroshi Fujiwara, Gilga Farm by Donald Glover, LuLu Li, Mercedes-Benz by Nigo, Palm Angels, A$AP Rocky and Willow Smith.

A leading voice in the creative industry, Edward Enninful has brought a unique perspective to global fashion and culture over the last three decades, always with the mission of championing marginalised communities and emerging talent. A long-lasting Moncler Genius friend, Hiroshi Fujiwara is considered the godfather of streetwear, driving his power of influence across the world of design and music.

Glover is a globally known, multi-talented and award-winning actor, musician, writer, comedian, director, and producer. LuLu Li is a Chinese multidisciplinary artist, who elucidates and exposes the unknown, hidden, and imperceptible through her art. Japanese music producer and designer Nigo has been a true driving force behind some of the most relevant street-inspired labels for the past 20 years.

By hybridising Italian tailoring with Californian culture, Palm Angels disrupts the status quo, effectively erasing the borders between casual and formal. A$AP Rocky is a multi-hyphenated artist, entrepreneur, actor and fashion icon. Willow Smith is a generational trailblazer and multi-faceted artist, musician, author, Daytime Emmy award-winning talk show host, and visionary. 

In addition to the Moncler Genius 2024 lineup, special showcases of creativity will be made by Rick Owens, the American-born, Paris-based multidisciplinary designer and label, famous for its distinctive and groundbreaking collections and aesthetics, creating a unique language in the world of fashion and beyond; and Jil Sander, the epitome of modernity, combining elegance and purity with innovative materials and exceptional quality. Under the creative direction of Lucie and Luke Meier since 2017, the brand pioneers modern luxury, building on a legacy of minimalism with sensuality and craft. They both will present their own concepts and collections at The City of Genius.

Fibre2Fashion News Desk (RR)