Naomi Campbell & Hugo Boss launch new chapter in fashion collaboration

The new Fall/Winter 2024 capsule continues to seamlessly merge luxury statement pieces that epitomize visionary style with the high performance of tech-savvy fabrics while introducing bold new splashes of color. The collection is designed for those who need to be ready for everything, while keeping comfort at the fore. With a clear focus on the three established tenets of the collaboration—dedication, determination, and drive—BOSS worked closely with Naomi to develop a capsule that delivers uncompromised luxury tailoring in materials that allow the wearer to pursue a limitlessly active lifestyle. Renowned for her chic style and visionary approach, Naomi’s presence elevates this capsule to new heights and seamlessly aligns with BOSS’ commitment to sophistication and tailoring.

“You'll find pieces in the collection that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle—always ready for the next adventure, but never compromising on style. There’s also an anti-crease feature, which means you can be on the move without worrying about wrinkles, and an anti-stress design in the fabric as well,” said Campbell.

The collection spotlights impeccably tailored suits, striking dresses such as the one-shoulder draped dress, and vibrant hues. It also includes velvet-touch and water-resistant puffers, jerseys, knitwear, and essential base layers like the compression set, perfect for the discerning traveler. Crafted from opulent materials including tech wool, luxe jersey, and faux fur, the range is envisioned in a sophisticated palette of white and black, with vivid accents of fuchsia, rose, and purple. This capsule uniquely integrates cutting-edge technological fabrics, designed to simplify life. It offers practicality and style, ensuring that each piece serves a purpose in the 24/7 wardrobe of a BOSS.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)