News Flash

PacSun enters unified commerce with Columbus Consulting

23 Jan '18

2 min read

Courtesy: Columbus

Columbus Consulting International, a leading retail consultancy, has announced that PacSun (Pacific Sunwear of California, LLC.), a leading specialty retailer from US, offering a cross-section of emerging brands and trending fashion, has worked with Columbus Consulting to identify the retailer’s technology needs in order to embrace unified commerce.

Since the retailer was acquired by Golden Gate Capital in Sept. 2016, PacSun has made rapid and focused changes to advance the business. One of these visionary changes included a unified commerce strategy that allows the retailer to be more connected to its customers. To do so, PacSun engaged with Columbus Consulting to develop a Unified Commerce Roadmap which serves as a blueprint to connect all technologies and ensure a smooth transition into a unified commerce environment.

Alan Flaesgarten, VP IT, PacSun said, “The Unified Commerce Roadmap that Columbus Consulting has helped us build is instrumental to our success as we work aggressively to meet the changing needs of our customers. Through Columbus Consulting’s work, we are now able to begin our journey to enable a seamless customer experience across all retail channels.”

With the roadmap phase of the project complete, Columbus Consulting is now working with PacSun to select the products and solutions to realise their unified commerce goals.

Rick Amari, founder, Columbus Consulting said, “Working with PacSun on this project has truly been a joy. I’ve been incredibly impressed at the vision they have for their retail business and the aggressive steps they’re taking to rapidly achieve those goals. With this attitude, they’re sure to see success as they make their vision a reality.” (GK)

Fibre2Fashion News Desk – India

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