Puma announces collaboration with African brand Lemlem

The collection combines Lemlem signature aesthetics, bold colours and patterns, with Puma’s innovative vision for sportswear, resulting in a powerful look that emanates premium performance.

Spanning apparel and footwear, key items in the debut collection include: Puma x Lemlem PWR XX Nitro shoe, Puma x Lemlem Low Impact Bra, Puma x Lemlem HW 7/8 Tight and the Puma x Lemlem Anorak. With its unique blend of style, performance and superior comfort, the collection showcases captivating geometric prints and abstract textures that celebrate the versatility of movement, the company said in a press release.

Central to this collaboration is the shared vision of more sustainability and a dedication to step toward a better future. Puma and Lemlem proudly embrace the responsibility to make a positive impact on the environment, and this collection reflects their unwavering commitment to practices by using fabrics made with at least 20 per cent recycled material on activewear.

"We are thrilled to finally bring a Puma x Lemlem collaboration to the market," said Erin Longin, general manager Run/Train at Puma. "By combining lemlem's unique designs, vibrant patterns and Puma's expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness journey."

"This collection was inspired by the clothes we wear during workouts and the clothes we wear between workouts," said Liya Kebede, founder of lemlem. "It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”

Fibre2Fashion News Desk (RR)