Inoue first joined Puma in 2015 as director of retail. In this position, he shaped the success of Puma’s Japanese business by building a solid commercial foundation through the company’s owned and operated channels. He also set up the strong retail teams which laid the groundwork for Puma’s solid growth in the country. He returns to Puma after working for a year as country manager of Tesla Japan, the company said in a press release.

“I’m glad that Inoue is returning to Puma to lead this important market,” said Puma CEO Arne Freundt. “I am very confident that with his vast experience in retail and his understanding of Puma’s culture, products and sales, Inoue is the right candidate to take Puma Japan to the next level.”

Inoue replaces Kohei Hagio, who had been in charge of Puma Japan since 2021.

Fibre2Fashion News Desk (RR)