Singapore's Zilliqa to help sustainability-focused fashion innovators

The three finalists will win grants of up to $15K and be given the opportunity to create a fashion line for Metapolis avatars. The winner will become the official e-commerce merchandise partner for Zilliqa. The selected winner will work alongside Norah Sallam, creative director of Zilliqa, to design and manufacture merchandise as an official partner. The winner will also benefit from the global visibility that Zilliqa brings. For example, the official brand will be worn by the core team during events and podcasts, Zilliqa said in a press release.

Additionally, the three finalists will also design a fashion line for avatars within Metapolis and earn a percentage from the sales. The funding and support offered are intended to encourage creators to leverage their marketing and business needs.

Zilliqa wants to work with brands that include at least one of the following techniques in their work: upcycling, recycling, ethical fashion, slow fashion, or zero waste. The initiative, which comes at the perfect time following World Environment day, advances Zilliqa’s mission to build a carbon-neutral ecosystem. In terms of carbon emissions, Zilliqa is already approximately 10,000x less than other blockchains. Zilliqa will prioritise brands that support ethical consumerism, responsible sourcing, and sustainable fashion, as they work to become carbon negative in 2022, according to Zilliqa.

“Digital fashion is a booming industry and as more talent looks at entering the metaverse and Web3 space, we want to support their initiative in building a sustainable and inclusive world across both physical and digital environments. We look forward to partnering with talented creators that share the same sustainability values as Zilliqa and Metapolis, and helping them enter their next stages of growth,” Sandra Helou, head of Metaverse and NFTs at Zilliqa, said in a statement.

Fibre2Fashion News Desk (GK)