Indian denim maker Spykar Lifestyles is set to join the e-commerce bandwagon. The company will launch spykar.com for its merchandise and expects up to 6 per cent of sales online in the current financial year, according to an agency report.
The company is looking to organically grow its customers, initially drawing traction from its social media fan base, which it claims is over 4.5 lakh. The denim maker said it would continue to be the company's target audience - the youth.Indian denim maker Spykar Lifestyles is set to join the e-commerce bandwagon. The company will launch spykar.com for its merchandise and expects up to#
Spykar has 200 offline outlets, and is aiming to open about 50 outlets annually on an average for the next 3 to 4 years. (SH)
Fibre2Fashion News Desk – India
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