Sushant Singh Rajput is the new face of Graviera

Who: Sushant Singh Rajput is an Indian actor.

About the collection: The brand is the kingpin in the stretch-fabric category for suits, blazers and trousers. The new ‘Twist-and-Twist’ range is available in poly-viscose(PV) and PV blends that are comfort-driven and wrinkle resistant, an ideal fabric play for those ‘on-the-go’.

Bytes: With regards to the ‘Twist and Twist’ collection, S Krishnamoorthy, managing director, GBTL said “It is an absolute delight to see our brand Graviera being accepted and loved by the consumers. Our latest ‘Twist and Twist’ collection revolving around the fabrics’ high-stretch quality is a perfect fusion of style and efficacy. The collection amalgamates trendy designs and patterns heralding comfort. We, at Graviera, believe in providing the best-quality products to our consumers, and the wonderful response that we have received since the inception is a testament to the stupendous work being done by the brand. Further impetus to this brand recall comes from associating with a youth icon – our brand ambassador, Sushant Singh Rajput”. 

About Graviera: Graviera from GBTL Ltd is a pioneer in the ready-to-stitch, over-the-counter fabric industry with a rich heritage of over 40 years. The brand has well-established pan India distribution, catering to varying consumer needs with variety of collections.  Graviera’s strong markets are northern and eastern regions, with high-quality products at affordable prices. (PA)

Fibre2Fashion News Desk – India