Sweden's H&M launches Disney collection with artist Trevor Andrew

Inspired by Andrew’s love of Disney and street art culture, the collection has a relaxed feel and boasts several Disney characters, all-over prints, and Andrew’s signature symbols, such as the ghost and the flying egg. Sweatshirts, hoodies, T-shirts, shirts, and a long-sleeved polo shirt come in oversized and relaxed fits, ideal for the new season. On top of that, the drop offers must-have accessories like caps, socks, and boxer shorts, H&M said in a press release.

Moreover, the collection features H&M’s first ever limited-edition skateboards, also with unique artwork by Andrew, who is an avid skateboarder. The skateboard has a seven-layered maple plywood deck that measures 31” long and 8” wide. One style has a wordmark Disney logo hand painted by Andrew, the other style has the iconic Disney characters.

“I am honoured to reimagine Disney’s iconic characters and bring them into a space where they are experienced and worn. This is about uniting art, fashion, and just all of us,” said Andrew.

“I’m really excited to release our first 3-way collaboration. Diving into the Disney archives together with Trevor has resulted in something that is both iconic and unique,” said Ross Lydon, head of Menswear Design at H&M.

“I love the denim because the logos make it very iconic. I also like the varsity jacket because it has several Disney characters on it. It’s fun to be able to put so many—all in one piece,” added Andrew about his favourite collection pieces.

Andrew is an LA-based artist, musician, filmmaker, and NFT creator. His work has been displayed in galleries worldwide, such as Deitch Projects, Milk Studio, One Trick Pony, HVW8, Parco Osaka, and Modern Art Museum Shanghai. In 2019, Andrew launched his streetwear-inspired brand Real Buy.

Fibre2Fashion News Desk (NB)