Sweden's H&M Move launches collection for racket sports enthusiasts

24 Apr '23

1 min read

Pic: H&M

Insights

H&M Move's new collection is designed for the new generation of racket sports enthusiasts.
The capsule combines retro racket apparel aesthetics with a hint of streetwear, resulting in highly functional and fashionable movewear.
It features sports tops, shorts, sweatshirts, tennis skirts, and dresses with built-in shorts and phone and ball pockets.

H&M Move has introduced movewear for the new generation of racket sports Movers, where high-performance pieces meet athleisure. The capsule is uncompromising in its execution as everything from the size and placement of pockets to the exact length of skirt hems have been carefully considered.

Whether one is playing tennis, padel, badminton, squash or table tennis, the collection is created for optimal moveability and features essentials like sports tops, shorts, and sweatshirts, the company said in a media release.

For women, tennis skirts and dresses are key, featuring built-in shorts with phone and ball pockets, and the men’s must-haves include great warm-up pieces like the tracksuit. Many styles come in fabrics with DryMove functionality, keeping you comfortable even during the most intense matches.

“When designing this collection, we combined the aesthetics of retro racket apparel with a hint of streetwear. The result is highly functional and fashionable movewear where no details such as the right fit, pockets and material have been overlooked,” said Marie Fredros, head of design at H&M Move.

Fibre2Fashion News Desk (RR)

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