Sweden's H&M Studio A/W24 collection showcased at Paris fashion week

"Our H&M Studio parties always draw an influential crowd, and this season was no different – the positive energy was palpable. It’s so exciting to be back in Paris presenting our A/W24 collection in such a creative format, in such an artistic city." Ann-Sofie Johansson, H&M’s Creative Advisor and Head of Design Womenswear

Open to the public on September 24 and September 25, the gallery space has been transformed on multiple floors to channel the directional aesthetic of H&M Studio. Blending futuristic metallic surfaces with glossy red walls, a nod to H&M’s iconic house shade, the pop-up space has been designed in collaboration with leading design studio Perron-Roettinger. The A/W24 collection will be available for exclusive preview purchasing before the collection goes on sale globally on September 26. Guests will be offered refreshments including macarons from Paris’s renowed tea room Carette, as well as ice cream from Lebanese organic glacier Bachir.

In addition, a limited H&M Studio A/W24 denim look and pillow bag in gold leather have been created exclusively for the Paris pop-up. Limited to a numbered edition of 20, the denim top and jeans from the existing A/W24 collection have been reissued in a custom gold-lurex finish.

"H&M Studio’s A/W24 collection is infused with a subtle confidence, lending self-assurance to masculine tailoring and feminine dressing – and making it right at home in Paris. It’s a pleasure to return to the city and present our refined collection in such an inspiring atmosphere." Linda Wikell, designer H&M Studio.

The H&M Studio A/W24 collection will launch globally in selected stores and on hm.com on September 26.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)