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Sweden's H&M teams up with Zlatan for Autumn '23 collection

30 Nov '23

1 min read

Pic: H&M

Insights

H&M has partnered with footballer Zlatan for the autumn '23's Selected by Zlatan collection.
This collaboration showcases sportswear in earthy tones and vibrant orange, emphasising performance with muscle-fit shorts and moisture-wicking fabric.
Utility-inspired pieces enable gym-to-street wear, combining style and function in oversized silhouettes.

Sweden’s H&M has collaborated with footballer Zlatan to launch the autumn ‘23 edition of Selected by Zlatan. The training series is developed within the ‘Selected by’ concept, where Brand Movers take an active part in product-curation—and share their unique sportswear knowledge and personal style with the H&M Move design team.

The autumn ’23 edition of Selected by Zlatan unveils standout movewear in seasonal tones of earthy brown, off-white, light grey, black, and striking orange. True to Zlatan’s signature style, workout pieces are crafted for stellar performance and include muscle-fit cycling shorts and mock neck tops, as well as oversized T-shirts and vest tops, made from moisture-wicking DryMoveTM fabric, H&M said in a press release.

In alignment with Zlatan’s movement-led lifestyle, the collection also introduces utility-inspired movewear with DryMoveTM functionality that enables seamless gym to street transitions. Cut in comfortably oversized silhouettes, the new logo-printed T-shirts, hoodies, sweatshirts, joggers, and shorts effortlessly fuse fashion with functionality.

“Through my collaboration with H&M Move, I’m able to make my favourite movewear accessible to everyone. These are pieces that deliver on both performance and style, no matter where you are or how you move. Why compromise when you can have it all?” said Zlatan Ibrahimovic.

Fibre2Fashion News Desk (NB)

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