Sweden's H&M unveils Holiday 2024 collection

07 Nov '24

2 min read

Sweden's H&M unveils Holiday 2024 collection

Pic: H&M

Insights

H&M's Holiday 2024 collection channels 1960s and 1970s couture, blending sleek silhouettes with playful embellishments like sequins, crystals, and fringe.
The collection features graphic, monochromatic looks with luxurious details, including embellished tuxedo shirts, crystal-fringed evening bags, and mirror-decor accessories.
For men, it offers fluid shirting and sequinned tailoring.

Swedish fashion group H&M has unveiled its Holiday collection that draws from the modernity and elegance of the 60s and 70s. It takes particular inspiration from the couture fashions of that era, and effortlessly emphasises their relevance for today. There is a marked focus on silhouette: the stark lines of the 1960s partywear, alongside the longer, glamorous styles of 1970s evening styles.

The mood is sleek, graphic, and monochromatic, using unexpected volumes and proportions to create distinctive styles for every wardrobe, and every celebration. The minimal, sophisticated silhouette of the collection is offset by a playful approach to adornment. Black and white looks are accented with sequins, bows, and decorative embroideries. A classic tuxedo shirt is embellished at the cuffs with crystals, and tuxedo shorts suit comes densely embroidered with deco detailing. Tactile finishes emerge throughout the collection. A new, hyper-textural fringe is used to create a top and trouser set that calls to mind the texture of faux fur. Evening bags are finished with extended crystal fringe that add drama and movement – perfect for dancing.

Accessories harken to the luxurious style of the 1960s: bags and shoes are embellished with ‘mirror deco’ detailing that draws from the aesthetic of the space age. Flat shoes look perfect with mini-dresses, offering a more youthful, gamine look, the company said in a press release.

For men, the collection draws from the louche, dandyish glamour of mid-century fashion. Fluid shirting and pleated trousers sit alongside sequinned tailoring. Together, the collection is an invitation to express a timeless yet confident sense of style: clothes to be worn for the most special of occasions.

“For Holiday 2024, we are championing a new kind of elegance: one that is charming and exuberant, but utterly modern. We’re bringing the elevated style of 60s and 70s couture into the contemporary wardrobe,” said Eliana Masgalos Duarte, womenswear design director, H&M.

The Holiday 2024 Collection is available from 7 November in select stores and online.

Fibre2Fashion News Desk (RR)

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