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Swedish brand H&M and Universal Partner for wicked fashion line

07 Oct '24

2 min read

Pic: H&M

Insights

H&M's Wicked capsule collection, inspired by Glinda, Elphaba, and the Land of Oz, includes 12 pieces such as a sharp black blazer, draped dress, bandeau top, graphic t-shirts, and oversized sweaters, mostly in black.
Rich textures like mesh, pleather, knits, and embroidery are featured, along with accessories like a curvy handbag, sparkly earrings, and an embossed belt.

This autumn, get ready to be transported to the musical Land of Oz with a H&M Wicked capsule collection and merch in collaboration with Universal Products & Experiences. Inspired by the Land of Oz and iconic characters Glinda and Elphaba from the film, there are 12 pieces in the collection: from a sharp-shouldered blazer and dramatically draped dress to graphic t-shirts and sweaters — almost all in witchy black, of course.

The collection’s silhouettes conjure up a sharply tailored black blazer with an hourglass shape, a black bandeau top with wiring that creates curved details, and a black dress with spaghetti straps, a draped top and asymmetric hemline. There’s also an oversized washed black crewneck logo sweater with distressed details, a boxy washed black hoodie with silver foil logo at the back, and four different merch t-shirts featuring graphics of Elphaba, Glinda and the Wicked logo. Different fabrics and techniques emphasise rich textures – mesh, wooly woven, heavy washed jersey, distressed knits, embroidery and pleather. For the accessories, the focus is on the ‘W’ with a curvy handbag, sparkly earring and embossed belt.

Universal Pictures’ Wicked premieres in theatres worldwide on 22 November 2024. The H&M Wicked collection will be available in selected stores and online at hm.com from 7 October.