Swedish Fashion Council, Fashion East return with Fashion [X] Showroom

Located at 43 Rue Notre Dame de Nazareth in Paris, the showroom will take place from September 27 to October 4, 2023, showcasing a curated selection of the most prominent young brands from the SFC [Incubator], as well as current and alumni designers supported by Fashion East. Taking part in this season are All-In, Asai, Ashley Williams, Avavav, Feben, Hodakova, Johanna Parv, Louis Abel, and Rave Review.

"We are happy to continue this collaboration to strengthen our support for some of the most talented and innovative brands globally. By joining forces, SFC and Fashion East have created a unique platform showcasing the future leaders of fashion,” said Jennie Rosén, CEO Swedish Fashion Council.

"We are very excited to be partnering with the SFC again in Paris. The SFC's care for our designers, combined with their industry expertise is unmatched; taking young talents to market and nurturing their growth makes a very tangible impact,” said Lulu Kennedy MBE, founder and director, Fashion East.

The Fashion [X] Showroom was initiated in 2021 to create a global platform highlighting some of the most attractive emerging talents to shape the industry's future. Now in its third year, the Fashion [X] Showroom has become a must-visit for top-tier press and buyers and a unique opportunity to meet with the talents personally, Swedish Fashion Council said in a press release.

SFC works to promote, educate, and innovate the fashion industry to become competitive, sustainable and relevant in our changing world. Since its reconstruction in 2018, SFC [Incubator] has supported several new talents, focusing on emerging brands and creators combining creative excellence with innovative business models and a disruptive vision.

Fibre2Fashion News Desk (RR)