H&M opened its first store in Latin America in Mexico in 2012, and is also present in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica. With a population of over 210 million in Brazil and a strong appreciation for fashion, there is considerable potential for expansion in the market. 

“We are thrilled to announce that we are opening our first store and online in Brazil in 2025. We’ve had good development in Latin America and see great potential in Brazil. This is a very exciting step, and we look forward to bringing H&M’s concept of fashion, quality and sustainability at the best price to many customers in the country,” Helena Helmersson, CEO H&M Group, said in a press release.

To support this initiative, H&M is partnering with Dorben Group who bring a wealth of knowledge and local expertise.

“It is an honour and a privilege for us to enter into this partnership with H&M in Brazil, thereby strengthening our existing relationship with a leader in the fashion industry. This collaboration will enable both companies to leverage their unique strengths, resources, and expertise to unlock the incredible potential of the Brazilian market,” added Mehdi Beneddine, president of Dorben Group.

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