Fashion brand Tiger of Sweden has appointed Linda Dauriz as its new chief executive. Dauriz, who will take over starting December 1, was previously director of customer experience and corporate development at Hugo Boss, where she was responsible for global strategy, customer relationship management, customer data and experience, and digital marketing.
She was a partner at McKinsey & Company before that.Fashion brand Tiger of Sweden has appointed Linda Dauriz as its new chief executive. Dauriz, who will take over starting December 1, was previously director of customer experience and corporate development at Hugo Boss, where she was responsible for global strategy, customer relationship management, customer data and experience, and digital marketing.#
Dauriz will replace Moa Strand, who has been carrying out the chief executive role on an interim basis since February, according to European fashion media reports.
Strand will continue to be part of the management team at the company as the chief marketing officer.
Fibre2Fashion News Desk (DS)
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