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UK's Jimmy Choo appoints K-pop star Mi-Yeon as global brand ambassador

02 Aug '23

1 min read

Pic: Jimmy Choo

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Jimmy Choo, a British luxury fashion house specialising in shoes, handbags, and accessories, has announced K-pop star Mi-Yeon of (G)I-DLE as their global brand ambassador, as per the company's latest Instagram post.
The popular K-pop star is set to feature in Jimmy Choo's fall 2023 campaign, which is scheduled for launch on August 30, 2023.

British luxury fashion house, Jimmy Choo, has named Mi-Yeon, a member of the popular K-pop group (G)I-DLE, as their global brand ambassador, as per Jimmy Choo’s latest Instagram post.

The K-pop sensation is set to feature in Jimmy Choo's fall 2023 campaign, which is scheduled for launch on August 30, 2023, according to British media reports.

“Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo. We are thrilled to have Mi-Yeon join our global Jimmy Choo community,” said Sandra Choi, creative director of Jimmy Choo.

“I am excited and honoured to be joining the Jimmy Choo family as a global ambassador. I love the joy and glamour of the collection; I feel more confident when I am wearing Jimmy Choo. I can’t wait to share the beautiful campaign we worked on,” said Mi-Yeon.

Fibre2Fashion News Desk (DP)

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