Uniqlo to double North American expansion in 2024

Global retailer Uniqlo will accelerate its rapid growth in North America with new stores across the US and Canada in 2024. With a focus on eastern and western regions, including new markets, the brand looks to achieve its next milestone in the new year, doubling the current year's store openings with over 20 new locations planned throughout North America in 2024.

Since opening its first North American location in the US in 2005, the brand has offered a unique guest experience with its innovative lineup of LifeWear for men, women, and kids. Through the lens of innovation, LifeWear clothing is designed to make everyone's life better. It is simple, high-quality, everyday clothing, thoughtfully crafted with life's needs in mind and is constantly evolving to modern life. The expansion builds upon the momentum the brand initiated in 2022 to reach 200 stores in North America by 2027.

"We couldn't be more excited to enter the next phase of our North American expansion plan and serve more customers in the US and Canada," said Daisuke Tsukagoshi, CEO of Uniqlo North America. "Stores are the heartbeat of our business, where we can engage with our local communities, hear directly from our customers, and best understand their needs to continue to improve and perfect our products. We're looking forward to a big year ahead."

Uniqlo in North America reported significant growth for the fiscal year ending on August 31, 2023, and expects the strong results to continue in 2024. While accelerating the pace of new store openings, the company expects to achieve double-digit sales growth in its existing stores, the company said in a press release.

With the recent success of Uniqlo’s viral mini shoulder bag and exciting designer collaborations, the brand has gained global popularity and persists in building deeper connections with customers. Uniqlo continues to evolve its world-class retail experience as it opens in new markets and communities throughout North America.