US' Aerie launches body-positive intimates collection

The Smoothez by Aerie collection comprises assortments made of soft, lightweight fabric that can be mixed, matched, and layered. Styles feature smooth, stretchy and colourful first-layer bras, underwear, leggings, pants, shorts and tops made of lightweight mesh, super soft microfibre and a lacey blend in over 130 choices. Within the collection is the new BRA-ish, a brand-first bra featuring floating cups that mould and move as body changes, offering a custom fit, feel and support. The collection is available at all Aerie retail stores and online channel, the company said in a press release.

The collection to be launched in partnership with Liberare on August 18 will feature the Liberare bra, convertible plunge bralette, cheeky tanga and everyday bikini.

Moreover, Aerie will launch a new campaign on August 8 that will celebrate unedited content from several influential public figures to inspire change and authenticity. The new initiatives are intended to boost its #AerieREAL movement, which promotes body positivity and diversity. The We are Real campaign will showcase unretouched content from influential individuals and celebrities to uplift people and enhance their confidence. Some of the names associated with this project are Alexandra Daddario, Aly Raisman, Brenna Huckaby, Bridget Malcolm, Charithra Chandran, Danielle Brooks, Hunter McGrady, Kelsea Ballerini, Lauren Scruggs, Saniyya Sidney, Selita Ebanks, and Selma Blair.

Fibre2Fashion News Desk (NB)