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US' brand Coach names Youngji Lee as global ambassador

23 Aug '23
2 min read
Youngji Lee. Pic: Coach
Youngji Lee. Pic: Coach

Insights

  • US-based fashion brand Coach has appointed Korean artist and rapper Youngji Lee as its first-ever global ambassador from Korea.
  • She gained fame by winning reality TV series 'High School Rapper' and rap competition 'Show Me the Money'.
  • Youngji Lee will feature in Coach's Fall 2023 campaign, embodying the brand's 'Courage to Be Real' ethos.
US fashion brand Coach has announced artist and rapper Youngji Lee as the new global ambassador—the first ever hailing from Korea. To launch the partnership, Youngji Lee will be featured in Coach’s upcoming Fall 2023 campaign.

After teaching herself to rap at a young age, Lee rose to cultural prominence after becoming the youngest and first female winner of reality TV series 'High School Rapper'. She cemented her status as an up-and-coming artist three years later as the first female rapper in eleven seasons to win hit rap competition 'Show Me the Money', additionally making history as the first artist to claim the double title as winner of both reality series. Admired for her ability to courageously tell her story through music, Lee captures Coach’s Courage to Be Real message, the company said in a press release. 

“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” said Lee. “I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”

“Lee is someone who inspires others by being herself,” said creative director Stuart Vevers. “She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family.”

Fibre2Fashion News Desk (RR)

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