US fashion brand Coach has entered metaverse platforms Roblox and Zepeto as part of its ongoing ‘Find Your Courage’ campaign, dedicated to aiding users in the exploration and discovery of their identities.

“We are thrilled to enter these immersive platforms and virtual experiences as we continue to engage and connect with younger audiences! Congratulations to all the teams involved in this project and thank you for continuing to embrace a spirit of experimentation as we test and learn in new spaces as a brand,” said Sandeep Seth, chief growth officer of Tapestry Inc and CMO of Coach Brand, in a LinkedIn Post.

To make ‘high-end fashion more accessible and interactive,’ consumers will be able to view digital versions of its spring 2024 collection through the project and the two platforms.

Users can visit a video booth inspired by the campaign as well as a virtual store in Zepeto, where Coach claims to be the first luxury brand to produce a limited-edition item. The feature and collection are available on Roblox through Fashion Klossette and Fashion Famous 2.

The idea was also implemented in the actual world; Coach House in New York City was transformed into a temporary pop-up that reflected the collaborations.

Fibre2Fashion News Desk (DP)