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US' Dillard's unveils Antonio Melani Line for breast cancer month

19 Oct '23
2 min read
Pic: Dillard
Pic: Dillard's

Insights

  • US retailer Dillard's Inc is releasing a limited-edition Antonio Melani capsule collection this October, to mark Breast Cancer Awareness Month.
  • Created in partnership with four breast cancer survivors, each woman has designed pieces that reflect her own experience with the disease.
  • A share of the sales will go to The Pink Agenda, a nonprofit.
American retailer Dillard’s Inc is launching a very special limited-edition Antonio Melani capsule collection during October, Breast Cancer Awareness Month. The line was designed in collaboration with four inspiring and influential breast cancer survivors—with each woman designing her own pieces influenced and inspired by her breast cancer journey.

Dillard’s will donate a portion of the proceeds to The Pink Agenda, a nonprofit organisation committed to raising money for breast cancer research and care, as well as awareness of the disease among young professionals, the retailer said in a press release.

Inspired by each woman’s openness in sharing her courageous battle with breast cancer, Dillard’s vice president of merchandising, Alexandra Dillard Lucie, invited each to design an Antonio Melani dress and coordinating shoe expressing her journey through fashion.

“The way in which these young women have approached this terrible illness has been an exceptional inspiration to many. They didn’t allow cancer to dull their spirits or fabulous fashion sensibility even when in treatment. Their openness to sharing their journeys with others is a reminder that cancer can hit anyone of any age, but it doesn’t have to keep you from telling your story. Using our fashion platform in partnership with these amazing women, we’re furthering the fight against breast cancer, and we are honoured to stand beside those who face this diagnosis,” Lucie noted.

Fibre2Fashion News Desk (NB)

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