US' Hello Kitty & Nike launch limited edition co-branded collection

The Hello Kitty Nike Air Presto is an ode to the 13 colourways that debuted in the model’s initial roll-out, with Hello Kitty taking centre stage as the character representing this colourway. Additionally, the details of the Hello Kitty Nike Air Presto design intentionally include moments of happiness and surprise with a Hello Kitty custom moulded heel, surprise bow on the sneaker’s tongue along with sunshine and rainbows within the insoles, Hello Kitty said in a press release.

This collaboration follows an unreleased Hello Kitty collection designed by Nike in partnership with Hiroshi Fujiwara in 2004, celebrating Hello Kitty’s 30th anniversary. Although the collection was never fully produced and released to the public, the partnership between the two brands has reached almost mythical proportions with super fans on the hunt ever since.

“We’re so excited to finally unite our respective brand icons - Hello Kitty’s red bow and the Nike swoosh. We know that our friends and fans often use Hello Kitty as a muse for self-expression. This collection combines their connection with her alongside their love of Nike and its commitment to style and movement,” Jill Koch, senior vice president of marketing, sales and business development at Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, said in a statement.

Fibre2Fashion News Desk (GK)