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US' Hoka debuts youth collection for next generation athletes

24 Apr '23
2 min read
Pic: Hoka/PR Newswire
Pic: Hoka/PR Newswire

Insights

  • Hoka is set to release its first-ever collection of footwear for kids.
  • The Youth collection is designed with young athletes in mind, with kid-centric features, a focus on fit, and the signature Hoka technology found in their adult products.
  • It will feature three of Hoka's iconic designs: the Speedgoat 5 Youth, Clifton 9 Youth, and Ora Slide 3 Youth.
Hoka, a division of Deckers Brands, has announced the launch of its first ever collection of footwear for kids. Designed specifically with the young athlete in mind, the Youth collection was made with kid-centric features, a focus on fit and all the signature Hoka technology found in Hoka adult products. The collection will launch with three Hoka icons: the Speedgoat 5 Youth, Clifton 9 Youth, and Ora Slide 3 Youth.

"You'll find 100 per cent Hoka DNA woven throughout our new Youth collection, including sustainably minded materials that help our next generation of athletes tread lighter," Hy Rosario, director outdoor and kids, said in a press release. "The Youth collection was inspired by our three most popular Hoka styles, built with performance first and designed to empower every child to choose their own adventure – whether it be on the road, trail or everyday wear."

The Speedgoat 5 Youth is built off the blueprint of the Hoka original trail icon. Thoughtfully designed with sustainability in mind, this trailblazer enlists a woven mesh upper with 21 per cent recycled polyethylene terephthalate (rPET) yarns, a 30 per cent sugarcane midsole, and durable lugs to enhance grip and control for even the most rugged explorers. The youth model also features a quick-toggle lace system, for easy on-and-off usage.

Designed for future milers, the brand-new Clifton 9 Youth delivers the same performance features as the Hoka Clifton in a slightly smaller package. Like the Speedgoat 5 Youth, it has a 30 per cent sugarcane midsole as well as 31 per cent rPET yarns woven throughout the lightweight, breathable upper. The gusseted tongue mitigates any tongue migration during high movement while sustaining all-day foot-hugging comfort, the release added.

The Ora Slide 3 delivers big on recovery in a small size. Loved for its cushy, post-run relief, this slip-on silhouette enlists sustainably minded materials, including 20 per cent sugarcane across the midsole and topsole. The softer foam directly underfoot is complimented by a rubberised EVA underneath, supplying the durable traction that active kids require.

Fibre2Fashion News Desk (RR)

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