US' Lands' End marks 40 years of Squall Jacket with 1963 collection

The newly launched 1963 collection highlights timeless silhouettes with pops of colour and unique detailing such as four nautical signal flags adorning the waist flap of the anorak and signal flags on the crewneck sweater to read LE63. For decades, Squall has been a staple in wardrobes, serving as a trusted companion for outdoor adventures, daily commutes, and all-weather challenges in between, the company said in a press release.

“As a heritage brand, it is important to reflect on our history and honour key moments that have made an impact on the evolution of our brand,” said Matt Trainor, SVP, global brand and creative at Lands’ End. “Taking a moment to celebrate one of our most recognisable product franchises is one way to pay tribute to our roots as we continue to grow and focus on brand innovation.”

Fibre2Fashion News Desk (RR)