US' Levi's celebrating 501 Jeans anniversary with new fits this month

Levi’s is commemorating the 501 jeans as a worldwide phenomenon with limited-edition International 501 rigid Shrink-to-Fit selvedge jeans across both genders, that feature all components of the jeans, including its signature red tab, rivets, leather patch, and pocket flashers translated into six different languages—Japanese, Hindi, Spanish, French, Korean, or Simplified Chinese. These unique sundry details celebrate the global appeal of the world’s most iconic jeans in a personalised way for countries and cultures across the world, Levi’s said in a press release.

The Levi’s x Deepika Padukone 501 edition is offered in a deep brown and features unique tonal embroidery on the back pockets, a subtle and elevated addition. The jeans can be paired with a matching 90’s trucker jacket for a full head-to-toe look.

Taking inspiration from the extensive Levi’s archive and original dry goods signage from the ‘30s to the ‘50s while also nodding to the history of print, Levi’s is introducing head-to-toe looks of its hero banner print. From a Banner Trucker and 501 Banner ’90s Shorts to 501 Banner Jeans and 501 Banner Shorts, these pieces can be layered, styled in hook-ups, or used as an accent with a classic 501 Original.

Levi’s is also introducing vibrant colour offerings through dye techniques across a range of 501 fits in both genders. Colour is a key element of self-expression in fashion, and Levi’s is empowering individuals to express themselves through colour with garment-dyed pieces.

Levi’s is also expanding the family of shorts offerings—from the 501 '93 cut-off and 501 Original Shorts for men to the 501 90’s and 501 Mid-Thigh shorts for women.

““As we celebrate 150 years of the Levi’s 501 jeans, we also commemorate 150 years of a beloved global icon of culture, enduring style, and authentic self-expression,” said Karyn Hillman, chief product officer at Levi Strauss & Co. “The 501 has transcended from pure utilitarian workwear to an everyday uniform adopted by fans around the globe, across multiple generations. With such a monumental anniversary for the brand, we’ve leaned into our history while threading through innovation and modernity to bring a unique and exciting range of our 501 family to life for today.”

Fibre2Fashion News Desk (NB)