US' Lucky Brand collaborates with Laura Ashley

The pieces will appeal to longtime brand fans and introduce new shoppers to each line's hallmark styles. The signature Lucky Brand styling and Laura Ashley's rich history in textile design are the touchstones of the 15-piece collection which includes jeans, dresses, shirting, shorts and jackets embellished with patchwork, embroidery and floral patterns, the two entities said in a joint press release.

"Combining Laura Ashley's iconic British designs with Lucky Brand's classic American style creates a one-of-a-kind look that reflects the best of both beloved brands," said Penne Cairoli, president of Laura Ashley, Inc. (Americas).

A collection standout is the festival-ready denim corset lined in a pink floral print, as well as the mid-rise distressed denim boy shorts, and the '90s-style loose jeans, which set the tone for the denim offerings. Ideal for seasonal transitional dressing, a coordinating trucker jacket and jeans adorned with faded floral accents can be worn separately or together for a double-denim look.

With warm weather around the corner, the line also features spring-ready white denim shortalls with embroidered blue florals and two workwear-inspired sleeveless coverall shorts in charming floral prints pulled from the Laura Ashley archives. The collection is topped off with a romantic floral midi dress and jumpsuit set the stage for feminine styling, which includes a pair of floral corset blouses, a tiered baby-doll dress featuring complimentary prints, and two boyfriend-style relaxed button-down shirts with floral patches.

"Lucky Brand is proud to partner with Laura Ashley, a classic brand with a long history of beautiful craftsmanship," said Lucky Brand CEO, Natalie Levy. "This collaboration is an exciting opportunity to emphasise our combined commitment to quality, comfort, and style while creating apparel people will want to love and wear for a long time."

"Laura Ashley is delighted to see this collaboration come together with Lucky Brand," said Carolyn D'Angelo, senior managing director, Brand Operations, Gordon Brothers & President, Laura Ashley Global. "We are excited to work with brands that continue to be inspired by the legacy of Laura Ashley. As we reach our 70th anniversary this year, it's amazing to see how this collection reimagines the iconic heritage prints across modern designs."

Fibre2Fashion News Desk (RR)