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US Polo Assn joins Zepto for quick delivery of fashion essentials

24 Sep '24

2 min read

US Polo Assn. joins Zepto for quick delivery of fashion essentials

Pic: Zepto

Insights

U.S. Polo Assn has joined forces with Zepto, India's fastest-growing quick-commerce platform, to offer its premium apparel collection with a 10-minute delivery promise.
This partnership expands Zepto's offerings beyond groceries and personal care into fashion, providing users quick access to USPA's timeless styles, revolutionising the retail experience with speed and convenience.

In a landmark move that marks the next phase of the quick-commerce revolution, U.S. Polo Assn. (USPA), the official brand of the United States Polo Association, is collaborating with Zepto operators to bring its exclusive collection to the platform. Zepto, India’s fastest growing consumer internet platform known for its 10-minute delivery promise, is expanding its offering to include premium apparel and fashion, starting with USPA.

This collaboration not only enhances Zepto seller’s portfolio but also signifies a shift in how shoppers can access fashion—from groceries and personal care to now clothing from premium international brands—all within the same rapid delivery window.

On the announcement, Aadit Palicha, co-founder & CEO, Zepto shared, "We’re thrilled about this partnership. USPA, a brand that is synonymous with premium quality and timeless style. This collaboration marks a pivotal moment in our quick-commerce journey as Zepto expands into the fashion and lifestyle space. With USPA on board, our sellers are delivering a new level of convenience to fashion shoppers across India."

Shailesh Chaturvedi, MD & CEO, Arvind Fashions Limited says “With U.S. Polo Assn.'s sporty coolness and Zepto's lightning-fast delivery, we are bringing a new level of accessibility and convenience to our customers. That's such an exciting trend setting solution for modern day needs of our consumers.”

U.S. Polo Assn.’s collection is live on the platform, offering Zepto platform users a curated selection of timeless, stylish apparel. From classic polo shirts to casualwear, Zepto users can now enjoy iconic USPA pieces delivered within minutes.

This collaboration represents a significant leap in quick-commerce, with Zepto sellers expanding from essentials to premium fashion. Whether it’s grabbing a classic polo shirt minutes before an event or ordering casualwear for a spontaneous outing, Zepto’s users can experience the unmatched convenience of fast, high-quality fashion—a true game-changer for those who value both speed and style.