• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

US' Reebok & Futureverse join forces to revolutionise digital fashion

11 Dec '23
3 min read
Reebok Impact Pic: PRNewsfoto/Futureverse
Reebok Impact Pic: PRNewsfoto/Futureverse

Insights

  • Futureverse and Reebok have joined forces in an exclusive partnership to pioneer AI, web3, blockchain gaming, and metaverse experiences.
  • The collaboration aims to redefine digital fashion, with the debut of Reebok Impact in 2024.
  • Leveraging Futureverse's technology, the partnership aligns with Reebok's ethos of active participation in life.
Futureverse, a leading AI and metaverse technology and content company, backed by world-class investors, has announced an exclusive partnership with the iconic and irreverent sports culture brand, Reebok to create innovative artificial intelligence, web3, blockchain-based gaming and metaverse experiences for consumers. Futureverse will spearhead Reebok's efforts to broaden the ways consumers can interact with its products across its entire ecosystem from footwear to apparel.

Reebok's renowned brand first took off in the athletic footwear space, and now they're primed to revolutionise fashion in the digital world. In 2024, Reebok and Futureverse will debut Reebok Impact, a mind and heart-bending digital shoe experience that will allow mass consumers to dive into artificial intelligence and digital wearables. Leveraging Futureverse's advanced technology, and world-class creative and digital content, this collaboration will demonstrate that life is not about your sneakers, it's about what you do while you wear them.

"We are beyond excited to announce our partnership with Reebok; a testament to our shared belief that life is a journey of active participation, not observation. This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion. It's an invitation for consumers to step into a world in which their digital footprint is as significant as their physical one. Together, we're pioneering digital possibilities where every step tells a story, and every story shapes our world," said Shara Senderoff and Aaron McDonald, co-founders of Futureverse.

Reebok's brand position as well as its ‘life is not a spectator sport’ campaign powerfully aligns with Futureverse's play-to-learn focus to onboard consumers into new experiences by allowing them a hands-on experience. For people who want to show the world that life is not a spectator sport, Reebok Impact will leverage shared experiences that allow consumers to share major life moments that have shaped who they are and simultaneously impacted the world, the company said in a press release.

"Reebok is deeply entrenched in consumer trends and transformative technology," said Todd Krinsky, CEO of Reebok. "Our ethos champions the principle of moving with purpose and stepping out into the world as a participant, not a spectator. At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products. Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility."

This announcement marks the first step in Reebok and Futureverse's long-term partnership together. Through this partnership, they will continue to expand, add functionality and integrations and launch new experiences.

Fibre2Fashion News Desk (RR)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search