US' Victoria's Secret launches 1st design collab with Naomi Osaka

Victoria’s Secret X Naomi Osaka includes robes, rompers, sleep shirts, and shorts with designs like pastel lavenders, light jades, and muted pinks, alongside ombres and dye effects. Featured in the collection is Victoria’s Secret’s new Forever Bra, which includes the brand’s first-ever bra pad that can be fully recycled in a closed-loop system developed in partnership with MAS Holdings, Victoria Secret said in a press release.

The campaign features Naomi Osaka in a natural setting, inspired by the calmness of sunrises and sunsets and reflective of the soft tones and patterns featured in the collection. It was shot by photographer Brad Ogbonna and styled by Karolyn Pho.

“VS X Naomi Osaka beautifully represents the tranquillity and happiness that comes when you take a moment to embrace you—I believe everyone should prioritise self-care. I am proud to have collaborated with Victoria’s Secret in designing a collection that brings this message to life through dreamlike styles. We had a fully immersive design process together where we thoughtfully chose light, soft fabrics in a calm colour palette reflective of sunsets and sunrises. I can’t wait for everyone to relax and enjoy wearing each and every one of these pieces,” said Naomi Osaka, athlete, equality advocate and Victoria’s Secret Collective Partner.

“We are honoured to have partnered and designed with Naomi on our first-ever collaboration with a Collective partner. As a champion of self-love and a true inspiration to women all over the world, Naomi encourages us all to celebrate our dreams through this special collection. Designed with dreamy colour blends, unique patterns, and absolute comfort in mind, each VS X Naomi Osaka piece embodies the beauty and peacefulness of taking time for you, and we look forward to sharing it with everyone,” said Janie Schaffer, chief design officer for Victoria’s Secret.

Fibre2Fashion News Desk (NB)