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Victoria's Secret announces return of Swim collection

17 Feb '21
2 min read
Pic: Victoria
Pic: Victoria's Secret

The Swim collection at Victoria's Secret (VS) is back, and now available online and returning to select stores. The expanded assortment features the brand's heritage styles plus all new shapes and fashion pieces. Victoria's Secret is a specialty retailer of bras, panties, lingerie, pajamas and beauty products with prestige fragrances and body care.

"The Mix and Match collection lets you be your own stylist, with a variety of styles, patterns and colours for a look that is uniquely you. You will also find fun updates on classic silhouettes like the string bikini, glamorous one-pieces, and must-have fashion styles showcasing shine straps and gold 'V' hardware details," said Victoria's Secret in a press release.

Styles include high-waist bikinis, Brazilian-cut legs and asymmetric shapes, plus classics like side-tie bikini and hipster cut. Halter, bandeau, scoop neck, cap sleeve and more will be featured throughout the collections.

The modern bra technology that Victoria's Secret is known for throughout iconic bra collections can also now be found across the swim assortment for a seamless go-to fit.

In addition to Victoria's Secret Swim, a select assortment of the world's best swimwear brands, including female founded Ayra, Baobab, For Love & Lemons (exclusive to VS), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A and more will be available at VS’s online store.

Inspired by favourite seaside destinations, the Swim campaign features Paloma Elsesser, Jill Kortleve, Imaan Hammam, and Taylor Hill and highlights each model's individuality and personal style.

A business of L Brands, Inc, Victoria's Secret serves customers at nearly 1,400 Victoria's Secret Lingerie and Beauty stores around the globe.

Fibre2Fashion News Desk (PC)

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