US-based Xcel Brands recently announced entering into an agreement to acquire Lori Goldstein brands, including LOGO by Lori Goldstein. The acquisition focuses on growing the popular brand through a multi-channel approach including live streaming, e-commerce and global direct-response television networks, and expanding the business into new products and categories.
LOGO by Lori Goldstein was launched in 2009 and has been profitable since inception. It offers casual womenswear, outerwear, eyewear, jewelry and activewear.Xcel Brands recently announced entering into an agreement to acquire Lori Goldstein brands, including LOGO by Lori Goldstein. The acquisition focuses on growing the popular brand through a multi-channel approach including live streaming, e-commerce and global direct-response television networks, and expanding the business into new products and categories.#
The acquisition presents highly achievable growth opportunities for Xcel Brands under the LOGO brand including product merchandising and design upgrades to drive growth and developing a material business across multiple channels of distribution and through brand collaborations, Xcel Brands said in a press release.
LOGO by Lori Goldstein joins Xcel Brand's portfolio of brands including Isaac Mizrahi, Judith Ripka, Halston, C. Wonder and Longaberger.
Xcel Brands is a media and consumer products company engaged in the design, production, marketing, wholesale, and direct-to-consumer sales of branded apparel, footwear, accessories, jewellery, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. It was founded by Robert W. D'Loren in 2011 with a vision to reimagine shopping, entertainment and social media as one.
Fibre2Fashion News Desk (DS)
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