• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Pepe Jeans London unveils collaboration with Brooklyn Beckham

31 Mar '21
2 min read
Brooklyn Beckham for Pepe Jeans London; Pic: Brooklyn Beckham / Pepe Jeans
Brooklyn Beckham for Pepe Jeans London; Pic: Brooklyn Beckham / Pepe Jeans

Pepe Jeans London has unveiled the first chapter of its collaboration with British photographer Brooklyn Beckham. Launched in tandem with World Water Day 2021, Wiser Future celebrates the preciousness of water and reflects on its vital importance for the future. The Wiser Wash sustainable denim technology bridges the partnership between the British duo.

Through images directed and self-shot by Brooklyn Beckham, and video by Zhamak Fullad, the Wiser Future campaign plays with the reflection created by frameless mirrors in various environments and features Wiser Wash denim pieces by Pepe Jeans London.

Wiser Wash is a revolutionary washing technology which drastically reduces the use of water in the production of denim, using only 1 cup of water for the decolourisation process of a pair of jeans (vs. 16 litres for a traditional wash), and zero toxic chemicals.

The hero images of the Wiser Future campaign feature photographer Brooklyn Beckham at the beach, self-photographing via a frameless mirror that reflects the magnificence of the ocean. Beckham wears a Wiser Wash “Young” denim jacket and slim “Hatch” Wiser Wash denim jeans.

Campaign images, social-first videos, and BTS will continue to roll out across Pepe Jeans London social channels and selected media partners, concluding on Earth Day, April 22, 2021.

Fibre2Fashion News Desk (RKS)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search