UK fashion brand Ted Baker appoints two new non-executive directors

Chima is currently the executive vice-president and chief information officer at BECU, the US-based credit union. Having previously served in similar roles at Adidas, Fox Network group, Burberry, Walmart Asia’s operations, and American Express, Chima is adept in digital transformation strategy in high-growth environments across a range of industries. Chima is also currently a non-executive director of Whitbread, according to a press release by Ted Baker.

Lustman has more than 35 years of experience in the retail industry, and has led the transformation and growth of some of the UK High Street’s best known brands, latterly as CEO of Hobbs. Lustman currently supports CEOs and senior leaders in an advisory capacity and serves as vice chair at Glasgow Caledonian University.

“I’m delighted to welcome Chima and Lustman to the group board. They bring new experience and skill sets to the group at an exciting time for Ted Baker. We are one year into the transformation plan and, even despite the impact of COVID-19 over the course of the last year, our business is in a much stronger place than it was. On behalf of the entire board, we look forward to working with Chima and Lustman as the brand continues to strengthen and prosper,” John Barton, chairman of Ted Baker said in a statement.

“As Ted Baker continues to make progress with its transformation plan, I look forward to being able to harness my digital transformation experience to be able to further support the group moving forward,” Chima said.

“Ted Baker is a unique brand and I’m pleased by the opportunity to support the board and senior management team to fully realise its potential. While still early in its transformational journey, the brand is regaining confidence and I’m excited to see the customer reaction to the strengthening proposition,” Lustman said.

Fibre2Fashion News Desk (GK)